At a glance
Strategic development is the pillar of sustained, superior performance. During this course, you’ll become familiar with concepts and techniques behind successful strategic thinking.
While strategy is both art and science, in this course we focus on the science part; the course covers analytical tools and conceptual frameworks for effective strategic thinking and practice.
This course is led by Carine Peeters.
Approach to learning
Diagnose the sources of success and difficulties in company strategies, to equip you with the necessary insight to identify critical strategic issues and to think through possible solutions to improve performance.
"All companies claim to have a strategy. But not all strategies are winning strategies. Cracking the code of winning strategies is what this course is about."
Carine Peeters, Professor of Strategy and International Business
The course will begin with a brief strategy introduction, and will discuss the difference between business-level strategy and corporate-level strategy. The course is then divided into 4 key areas:
Winning strategy at the business level
Strategy is a continuous process of matching a firm’s resources and capabilities with market opportunities to develop and maintain competitive advantage. It requires that the company chooses how it is going to use its resources and capabilities to make a difference in the market.
Explore key questions companies must answer to formulate a winning strategy, and discuss how to answer them to maximize performance. Winning requires that companies not only formulate a clear and unique strategy, but also execute it effectively. Evidence shows that it is much easier said than done. Identify the critical enablers of successful strategy execution, and see how they can be put into practice.
Value innovation strategy
Sometimes firms’ capabilities or the external environment offer limited opportunities for profitability and growth. Companies must then create their own new market opportunities by identifying unmet needs and developing radically new ways of meeting them. This alternative way of developing a winning strategy is known as ‘Value Innovation Strategy’. This course will cover Value Innovation Strategy principles and the practice of Value Innovation Strategy.
Creating value at corporate level
Growing beyond a company’s core business creates additional strategic questions that the business strategy toolbox alone cannot address. Examine how corporate parents decide on which new businesses to enter into and how to manage the portfolio of businesses in a way that adds value to the group. The course covers capability-based growth, how to identify which businesses to be in, how to manage the portfolio of businesses, and construct a coherent and future-proof strategy.
Strategy in turbulent times
When confronted with turbulent market environments, competitive and parenting advantages do not suffice. Firms need to develop an adaptive advantage. The last block of the course is dedicated to discussing the challenges and key success factors for doing strategy when organisations are confronted with difficult market conditions such as with the rapid diffusion of digital technologies. This course explores adaptive advantage, the challenges of digital disruption and key success factors for winning in turbulent times.
Knowledge into action
During the course you will apply these strategic frameworks and tools to your own company. Use this opportunity to learn about your organisation in more depth; its strengths, weaknesses, and opportunities for maintaining or improving performance. This course will involve many exercises, case discussions, group work and experience sharing among your peers!
With your fellow participants, in a group you will use the insight gained during the course to diagnose the strengths and weaknesses of a company strategy.