At a glance

Without innovation, businesses stagnate. This programme component will equip you with state-of-the-art knowledge and best practice needed to successfully develop innovation-based growth and renewal strategies.

This course is designed to equip participants with the state-of-the-art knowledge and best practices needed to successfully develop innovation-based growth and renewal strategies for firms active in science-, technology-, or service-based ecosystems.

This course is led by Walter Van Dyck.

Approach to learning

To help support the creation of a core business in an innovative ecosystem, to grow and transform the core business.

This course involves case studies, an innovation strategy simulation as well as a final group assignment on a proposed innovation strategy for a company of your choice.

“The purpose of innovation is to continuously grow and renew an enterprise with new or better products, more efficient processes, or enhanced business models, the Innovation course of the Online MBA aims to answer the question - how do we, in business organisations or as entrepreneurs, get to successful innovation?”

Walter Van Dyck, Associate Professor of Technology and Innovation Management

Programme content

During the Innovation course you will examine:

  • The processes of innovation management and best practices
  • The three parts of designing corporate innovation strategy:
    • Part I: Where and why – defining your innovation ambition
    • Part II: What – building your innovation concept
    • Part III: How – planning for growth and transformation
  • Sustained innovation vs. disruptive innovation
  • Managing innovation processes: design thinking
  • Innovation-based corporate growth and renewal strategy
  • Innovation technology-based growth decisions (flexible vs. committed) and competitive and collaborative business situations
  • The organisational design concept of ambidexterity: pipeline dynamics and corporate venturing
  • Open innovation: structing Intellectual Property (IP)-based business module designs and the valuation and structuring of IP-based collaborative deals typically used in science-based business ecosystems
  • Managing the innovation portfolio for corporate transformation 

Knowledge into action

Following this course, you will be able to:

  • Understand the processes of innovation and best practices
  • Identify and carry out the three parts of designing corporate innovation strategy
  • Understand and make innovative technology-based growth decisions - when to remain flexible vs. when to commit- and competitive vs. collaborative business situations
  • Understand the concepts of ambidexterity, pipeline-driven stage-gate systems and corporate venturing designs
  • Recognise and assess the differences between sustained and disruptive innovation
  • Understand Intellectual Property (IP)-based business model designs and the valuation and structuring of IP-based collaborative deals
  • Translate a transformative innovation ambition for an established company into a balanced innovation project portfolio that is future growth-orientated
  • Formulate and propose innovation strategy for your own company

Accreditations & rankings

  • Association of MBAs
  • The Association to Advance Collegiate Schools of Business (AACSB)
  • Financial Times