At a glance
In a digital world, you need a digital strategy. With a water-tight digital strategy, you’ll be able to see how organisations can drive performance by leveraging digital technologies including artificial intelligence, machine learning, big data, cloud, Internet of Things, mobile, social media, and web.
This course addresses a key strategic question: how can the use of digital technologies enhance a firm’s performance in support of its strategic priorities? Towards this end, you will learn to identify digital strategy initiatives, design a big data strategy and apply privacy and security by design principles. Alongside looking at these key topics within digital strategy, issues such as data analysis and acquisition, privacy and security threats, ethics and the role of regulators will also be explored.
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STEVE MUYLLE: Welcome to the Digital Strategy course. This course addresses a key strategic question-- how can the use of digital technologies enhance a firm's performance in support of its strategic priorities? To answer this question, we will equip you with decision-making frameworks that put digital strategy in perspective and help make it manageable.
You will learn what digital strategy is all about, how key tech and market trends affect the business, how to identify digital strategy initiatives, how to organize for digital strategy, and how to evaluate the return on investment of a firm's digital initiatives. At the end of the course, you will be able to generate digital strategy initiatives that deliver a sustainable competitive advantage to the organization.
PHILIPPE BAECKE: Many digital initiatives today heavily rely on data and analytics. Hence, developing your digital strategy should go hand-in-hand with your data and analytics strategy. Often, this is the toughest part for business managers, due to its technical nature.
But no worries, I will guide you through the basic principles of various analytical techniques and their business applications in an accessible way. This should help you in your communication with the analytical experts and contribute to the design of a strategy that helps your organization grow, in terms of data-driven maturity, and successfully realize the digital initiatives.
OYKU ISIK: While working towards understanding how technology, data, and analytics can be transformed into competitive advantage, you will also open your eyes and ears to the potential threats that may be targeting to exploit the vulnerabilities caused by the very same technologies. At the same time, you will be training your data privacy and ethics muscle, given the recent data protection regulations that have been toughening up. You will have a better understanding of the role of regulators, as well as the changing consumer expectations in terms of privacy-handling mechanisms. This way, you will have a complete view on the external forces that shape your digital strategy.
Approach to learning
Learn how businesses can use digital technologies and get to grips with decision-making frameworks to make digital strategy more manageable.
Throughout this course, participants will engage in conceptual discussions, case studies, interactive games and an integrated exercise to put digital innovation into context and apply their knowledge to real-world scenarios.
“Turn your knowledge on digital strategy into action and digitize your career.”
Steve Muylle, Professor of Marketing and E-business
During this Digital Strategy course, you will examine:
- What is different about digital strategy and why it is important.
- The building blocks of digital strategy.
- Key trends in technology and markets and their effect on digital strategy.
- How to identify digital initiatives through digital process innovation, digital augmentation of existing products and selling new digital products.
- How to develop digital platform strategies.
- How to digitally engage end consumers in a B2B2C context.
- How big data and analytics drive digital initiatives.
- How to organise for digital strategy.
- The challenges of privacy and security and how to overcome these.
- How to evaluate digital initiatives and measure performance.
Knowledge into action
Following this course, you will be able to:
- Understand the importance of digital strategy and its key components.
- Identify key trends in technology, markets and big data which impact digital strategy and apply these insights to your own company’s digital strategy.
- Utilize the digital innovation frameworks and apply these to your own organisation.
- Understand and manage the challenges of privacy and security that surround digital strategy.
- Evaluate the success and ROI of digital innovation initiatives in your own company.
- Develop a digital strategy for a venture or an established organisation, with a roadmap consisting of digital innovation initiatives for the short and long-term.
If you are interested in hearing more from Steve Muylle, watch his webinar with special guest the Deputy Prime Minister of Belgium and Minister of Digital Agenda, Mr. Alexander De Croo on the topic ‘Digitization of the White Collar workforce’. You can find more webinar events here.